Welcome to Virante

Search engine marketing is critical to your online business’ success. Whether you have a retail, non-profit or governmental web presence there is a stream of potential new clients and visitors making billions of annual searches for the products and services your company offers.

Because of the tremendous potential for new client reach and profitability on the web, the competition for stellar search result positioning has increased logarithmically over recent years and therefore the need to hire a competent and effective search marketing firm has become a necessity. Virante has been in business since the mid-1990's helping 100's of businesses like yours achieve search engine success. With decades of combined expertise the Virante staff will guide you through the search marketing landscape, bringing your web site more qualified traffic thereby increasing your business goal conversions on the road to success and profitability.

Our search engine marketing team has garnered acclaim within the industry as innovative and effective practitioners of the craft. When having an in-house search marketing team is not cost effective, Virante will offer you an entire team of individuals dedicated to your business goals and needs.

Contact us today for a free consultation and discussion of your businesses needs and strategy options that are right for you.

The Myth of the Relevant Link

It is a growing conception of the SEO world that getting links from highly relevant pages is no longer just valuable, but necessary in order to rank. I am by no means the only SEO to doubt the veracity of these claims (here is Michael Martinez and Julie Joyce on the issue in 2007), but despite their [...]

Google Webmaster Tools Updates its SEO Report Ranking

Google announced, via its Webmaster Central Blog, that it was making an update to the “Top Search Queries” data.  Beginning today, Google Webmaster Tools Top Search Query report will take the average of a site’s top URL rankings for a query versus an average of all results for a site’s URLs on a given query. [...]

Calculating the Potential Value of an Exact Match Domain

We recommend that all of our clients adopt a multi-site strategy for rankings, as it increases the number of sites they can have ranking for any particular target keyword phrase. This multi-site strategy also helps mitigate some of the risks of search engine optimization. For competitive keywords, finding such domains can be a difficult task. However for long-tail terms [...]

How to Buy 1,178,857 Links… The Google Way.

Google’s stance on incentivized links is fairly clear, and it has been for quite some time: If you provide incentives to another website in order to acquire that link, you should require that it be nofollowed. If not, your site can be penalized. This came to a headway recently as popular SEO writer Aaron Wall uncovered [...]

How Many of Your Visitors Are Logged In to Google?

With Google’s announcement that logged in users will now be, by default, passed through SSL causing you to lose valuable keyword tracking data, you may be wondering how to find out how many users actually are logged in. While the change was in response to legitimate informational leakage concerns, it has left many in the [...]

Set It and Forget It SEO – Passive, Programatic SEO Solutions

As requested by many folks at the recent Search Exchange conference, here was my presentation. Set It and Forget It SEO by Russ Jones, Virante, Inc. Find more about jewelry store. View more presentations from Russell Jones