http://www.virante.com/blog/2009/10/01/classic-misuse-of-dynamic-keyword-insertion/ the Juice on PPC & Social Web Marketing Tue, 07 Feb 2012 12:25:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.virante.com/blog/2009/10/01/classic-misuse-of-dynamic-keyword-insertion/comment-page-1/#comment-374 AdWords Dynamic Keyword Insertion Misuse #2 | Virante Orange Juice Mon, 13 Jun 2011 14:52:46 +0000 http://www.virante.com/blog/?p=40#comment-374 [...] What happened here? How did such a large company produce such a nonsensical ad? The answer is what I call “DKI Abuse.” DKI stands for Google Adwords’ Dynamic Keyword Insertion option, a powerful and, obviously, easily misused tool. (I wrote about another classic–and humorous–example of DKI Abuse in my post “Classic Misuse of Dynamic Keyword Insertion.”) [...] [...] What happened here? How did such a large company produce such a nonsensical ad? The answer is what I call “DKI Abuse.” DKI stands for Google Adwords’ Dynamic Keyword Insertion option, a powerful and, obviously, easily misused tool. (I wrote about another classic–and humorous–example of DKI Abuse in my post “Classic Misuse of Dynamic Keyword Insertion.”) [...]

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