Author Archives: Elliott Koppel

Elliott Koppel Blog Author PhotoElliott Koppel
Elliott is the Web Analytics Manager for Virante. He has over 10 years of web marketing experience, the last five of which focused on Web Analytics and website development. Currently residing in Cary, North Carolina, Elliott is originally from the Bay Area in California and graduated from the University of California, Berkeley with a Bachelor’s degree in Economics. When he isn’t delivering actionable results for Virante clients, Elliott enjoys spending time with his wife Kim and playing with his sons, Owen and Joshua.
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Google Webmaster Tools Updates its SEO Report Ranking

Google announced, via its Webmaster Central Blog, that it was making an update to the “Top Search Queries” data.  Beginning today, Google Webmaster Tools Top Search Query report will take the average of a site’s top URL rankings for a query versus an average of all results for a site’s URLs on a given query. [...]

Google Announces Encrypted Search for Signed-In Users – How This Affects Your Google Analytics Reports

Google officially announced that over the next few weeks, it will begin encrypting search queries and results for signed-in users.  This change will increase privacy and security for all signed-in users. However, for us web analysts (and Google Analytics users), this change will provide us with less data within our keyword reports.  For signed-in users, the [...]

Google Analytics Updates How Sessions are Tracked

Last week, the Google Analytics Team announced it was modifying how they track sessions.  This change will not affect your historical data, rather, it will affect only data going forward.  Based on its research, the Google Analytics Team expects that most users will see less than a 1% change in the number of visits. So [...]

Firefox Loses a Big Developer to Chrome – Firebug Creator Going to Google

John J. Barton, the creator of Firebug, announced he is going to work developing the next generation of web dev tools for Google. In my opinion, Firebug is the best web development tool available in a browser today and has been one of the most invaluable tools for me.  It allows a user to quickly [...]

Tracking Social Interaction in Google Analytics

You have probably already bought into the idea that social media matters to your business. If you haven’t you may just be living under a rock. For those of you who aren’t still living in the stone age and would like to gain a better understanding of how social interaction is having an impact on [...]