Yesterday I wrote “How Will Google Instant Affect AdWords Paid Search?” as a serious examination of how the new Google Instant Search feature might alter the importance of long tail keywords and ad position. Today, let’s just enjoy the fun of Instant Search. Ladies and Gentlemen, a Bob Dylan highway revisited via Google Instant Search:
Author Archives: Mark Traphagen
How to Claim Your Business on Foursquare
August 24, 2010 – 8:07 am
Though the social location field is crowded with a number of contenders, Foursquare seems to stand out in the crowd at the moment, particularly when it comes to connecting users with local businesses, building customer loyalty, and pitching offers to attract new customers. Therefore, if you own or manage a local business, it’s crucial for you [...]
Claim Your Facebook Place Now!
August 20, 2010 – 10:38 am
By now you must know that social media behemoth Facebook has thrown itself into the fast-growing location marketplace with its Places product. Places allows smart phone users (for now, just iPhone or phones with a mobile browser via touch.facebook.com) to “check in” at businesses and other locations and share their location with their friends on Facebook. If [...]
Google: Agencies Must Provide More Transparency
August 16, 2010 – 8:48 am
Google‘s AdWords advertising division has announced that it will be tightening up reporting requirements for “partners” (i.e., third-party agencies that manage AdWords accounts for their clients) beginning February 2011. The new requirements will obligate agencies to report the number of clicks, impressions, and actual ad spend to their clients, in addition to whatever metrics the agency already [...]
Apture Makes Linking Easy and Interactive
August 13, 2010 – 8:05 am
Apture is a free* plugin for your blog or site that lets you build links to external sources with one click. More importantly, it allows visitors to view the content of those links without leaving your page, increasing reader time-on-site and enhancing visitor experience. To see Apture in action, hover your mouse over the icons that [...]
Twylah Turns Your Twitter into a Blog
August 12, 2010 – 1:50 pm
Twylah may be the best yet online upgrade to the default twitter.com interface, particularly if you’re desiring to build interactivity with your account and the brand it represents. Twylah automatically collects all your tweets on a nicely-branded, blog-like page. When you send out a tweet via Twylah, the program automatically appends a bit.ly link to [...]
Lowering the Barrier to Video in Your Social Media
August 10, 2010 – 1:18 pm
It’s a no-brainer that including media brings life to any campaign. This is especially true in the hyperactive world of social media, where a constant barrage of posts vies for the attention of potential fans and followers. Of course, when it comes to attention-grabbing, a picture is (perhaps literally) worth a thousand words. And a [...]
Understanding New Adwords Modified Broad Match Keywords
August 2, 2010 – 7:29 am
On July 14, Google AdWords announced a global rollout of a new broad match keyword modifier feature. This new feature is supposed to create keywords with “greater reach than phrase match and more control than broad match.” Simply put, modified broad match keywords lets you make selected words within your broad match keyword phrase “sticky.” [...]
