If you’ve spent any time doing pay-per-click advertising, you’re probably familiar with the technique known as “peel and stick,” popularized by AdWords guru Perry Marshall. If not (or if you need a refresher), read the blue paragraph below. If you feel you’re pretty “up” on peel and stick, skip the blue paragraph to get to [...]
Author Archives: Mark Traphagen
Facebook Community Pages Suck
May 14, 2010 – 11:24 am
If you’re a Facebook user, you were recently forced to either allow Facebook to turn all the keywords in your profile’s Info tab into active connections to “Community Pages” or have them removed. Entirely removed. No middle ground. That sucked. But it wasn’t even half the suck. I had reluctantly said yes to community pages, [...]
Two Sites Turn Facebook and Twitter Into Personalized News Clippers
May 10, 2010 – 1:28 pm
Social web services like Facebook and Twitter present us with a daily avalanche of information, much of it in the form of links to outside sources. While much of it may be trash (as far as any individual reader might be concerned) there are often many jewels among the garbage. Jewels that can be easily [...]
New from Twitter: Embed Tweets in Your Web Page
May 4, 2010 – 12:34 pm
HOW TO: Embed a Tweet – http://bit.ly/bhXAlWless than a minute ago via bit.lyPete Cashmore mashable The above tweet was embedded directly into this blog post (look, Ma, no screen capture!) using Twitter’s new Blackbird Pie app.
How to Archive Conference Tweets Using Google Reader
March 8, 2010 – 9:17 am
Since its inception people have found many creative uses for Twitter, but to my mind one of the most useful has been as the collective, real-time public notebook for conferences and special events. Smart conference organizers establish and publicize a hash tag for conference tweets, enabling participants to converse about what’s happening and for non-attenders [...]
Should Your Business Be on Buzz?
February 25, 2010 – 2:17 pm
Just when you thought you had your social media game plan (you do have one, right?) all nice and set, Buzz happens. It’s like the NFL suddenly announces a new team halfway through your fantasy league season. What is Buzz? In brief, it is a Google-developed social web platform that is tightly integrated with other [...]
My New Social Web Flow: Buzz to Twitter to Facebook
February 22, 2010 – 2:18 pm
I’ve been an enthusiastic early adopter of Google Buzz since it appeared in my Gmail inbox the day after its unveiling. As a one time huge fan of Friendfeed, the interface was immediately familiar (though lacking in some of Friendfeeds best features). I’d often been frustrated by how awful Twitter is for carrying on any [...]
How to Use Facebook as Your News Reader
February 2, 2010 – 3:12 pm
UPDATED 2/23/2010 because of changes to Facebook’s user interface. Most everyone agrees that automatic feed systems such as RSS (Wikipedia) were a great leap forward in the history of the World Wide Web. RSS allows web users to “subscribe” to any blog or website that implements the code. When combined with a feed reader (such [...]
New Facebook Share Via a Boon for Marketers
January 20, 2010 – 8:35 am
I’ve written before about several areas where Facebook’s Pages feature falls short of its potential value to marketers because of missing or limited features. Among the most egregious of these “fails” was the lack of any equivalent of Twitter’s retweet, which automatically gives an attribution back to the source of the content being shared. Until [...]
