November 2, 2011 – 3:21 pm
Last week I was on a panel of Bulldog Reporter‘s webinar “An Advanced Look at Hot, New Google+: How It Will Impact PR Pros, Social Media Strategy and Your Customers.” My co-panelists all had pretty impressive pedigrees: Jennifer Lashua, Global Social Media Strategist, Intel; Rebecca Davis, Executive Vice President, Digital Influence, Ogilvy; and Vidar Brekke, [...]
October 27, 2011 – 9:25 am
Later today I’ll be on the panel for a webinar titled “An Advance Look at Hot, New Google+: How It Will Impact PR Pros, Social Media Strategy and Your Customers,” sponsored by Bulldog Reporter, a news and information source for professionals in public relations and corporate communications. My fellow panelists and I will be sharing [...]
October 12, 2011 – 9:54 am
Google has handed a graduation diploma from Google Labs to its Page Speed Online tool, which is now “in the wild” as they say. Find it at https://developers.google.com/pagespeed/. It’s home page couldn’t be more simple: just enter your site’s URL and click “Analyze.” Once inside, Google Page Speed Online offers a number of suggestions for [...]
Posted in Analytics, Free SEO Tools, Google, Paid Search
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Tagged analytics, cpc, google, google page speed tool, google webmaster tools, optimization, paid search, quality score, seo, tools
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October 3, 2011 – 9:18 pm
Now you can see how your campaigns stack up against competitors in your same verticals with a new feature added to the Opportunities tab in the AdWords interface. To use it, click “Analyze Competition” on the Opportunities tab. You can choose to compare your account to others in your categories by way of four metrics: [...]
Posted in Analytics, Google, Paid Search
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Tagged adwords, adwords competitive analysis, analytics, cpc, google, internet marketing, optimization, paid search, ppc
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September 27, 2011 – 10:26 am
Last week I wrote about “What Facebook’s New News Feed Means For Your Marketing Efforts.” I wrote that I believed the new News Feed, with its non-chronological, algorithmically-ranked, Top News and Recent Stories (as well as the Twitter-like real time Ticker) would make it more challenging than ever to get your stories (Facebook’s new term [...]
September 22, 2011 – 9:28 am
Google announced today that mobile website optimization now factors into mobile search ads’ quality score. Mobile AdWords ads that point to a web site optimized for mobile will receive a higher quality score. That translates to higher visibility at a lower cost-per-click for those ads. Google had already begun penalizing ads that pointed to flash-heavy [...]
Posted in Google, Paid Search, Social Media
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Tagged adwords, cpc, google, mobile ads, mobile search, optimization, paid search, ppc, social web marketing
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September 21, 2011 – 12:46 pm
Facebook has introduced the most radical change in its user interface perhaps in its entire history. The familiar, straightforward News Feed, with its choice of either chronological updates from your friends and brands or an algorithmically-generated “Top News” is gone. In its place is a feed that is a mashup of Top Stories and Recent [...]
September 16, 2011 – 10:06 am
Google’s Doodle (homepage logo) for today celebrates the birthday of Albert Szent-Györgyi. He is credited with discovering vitamin C and its benefits. A glance up at the title of this blog will tell you why we couldn’t resist sharing this! Here’s the Wikipedia summary on Szent-Györgyi: Albert von Szent-Györgyi de Nagyrápolt (Nagyrápolti Szent-Györgyi Albert, Hungarian: [...]
September 15, 2011 – 7:40 pm
Facebook has been adding a flurry of new features recently (many obviously in response to the challenge of Google+). Most of them have been so big that some smaller but important additions may have slipped by unnoticed. One that Page admins will appreciate is a new “View all shares” link attached to posts on your [...]
Posted in Analytics, Facebook, Social Media
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Tagged brand advocates, brand relationships, branding, facebook, facebook share, facebook sharing, internet marketing, social media, social media marketing, social media tracking, social web marketing
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September 8, 2011 – 12:58 pm
Google announced that they will now begin reviewing even paused ads on a regular basis. This means Google will check ads for policy compliance and functionality (such as destination URL leading to an active page) even before you activate them. Why this change? Google says it is to “improve user experience.” But how does this [...]
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