Author Archives: Russ Jones

Hi, I am Russ Jones, CTO of Virante, Inc. I am the father of a beautiful daughter, happily married and currently gainfully employed – as long as I keep myself relatively censored on this site ;-)

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The Myth of the Relevant Link

January 26, 2012 – 11:04 am

It is a growing conception of the SEO world that getting links from highly relevant pages is no longer just valuable, but necessary in order to rank. I am by no means the only SEO to doubt the veracity of these claims (here is Michael Martinez and Julie Joyce on the issue in 2007), but despite their [...]

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Calculating the Potential Value of an Exact Match Domain

January 25, 2012 – 4:32 pm

We recommend that all of our clients adopt a multi-site strategy for rankings, as it increases the number of sites they can have ranking for any particular target keyword phrase. This multi-site strategy also helps mitigate some of the risks of search engine optimization. For competitive keywords, finding such domains can be a difficult task. However for long-tail terms [...]

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