Jessica at PPC Hero makes an excellent point in her recent post “Never Odd or Even: PPC Ad Text Testing Made Easy.” It’s a factor in split testing AdWords text ads that I’d overlooked, and perhaps you have also: To make a valid test, you need to try to keep keywords and landing pages as consistent as [...]
Category Archives: ad testing
Is Your Ad Split Testing Valid?
January 18, 2010 – 10:11 am
Among the most rudimentary, yet important, regular optimization tasks you should be doing for your pay-per-click advertising account is ad split testing. It is a fact that, in most cases, no two ads for the same keyword(s) will perform the same. It’s not enough just to have good keywords; the ad text is what ultimately [...]
By Mark Traphagen
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Also posted in adwords, cpc, ctr, google, metrics, optimization, tools
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