Though the social location field is crowded with a number of contenders, Foursquare seems to stand out in the crowd at the moment, particularly when it comes to connecting users with local businesses, building customer loyalty, and pitching offers to attract new customers. Therefore, if you own or manage a local business, it’s crucial for you [...]
Category Archives: branding
Claim Your Facebook Place Now!
August 20, 2010 – 10:38 am
By now you must know that social media behemoth Facebook has thrown itself into the fast-growing location marketplace with its Places product. Places allows smart phone users (for now, just iPhone or phones with a mobile browser via touch.facebook.com) to “check in” at businesses and other locations and share their location with their friends on Facebook. If [...]
Twylah Turns Your Twitter into a Blog
August 12, 2010 – 1:50 pm
Twylah may be the best yet online upgrade to the default twitter.com interface, particularly if you’re desiring to build interactivity with your account and the brand it represents. Twylah automatically collects all your tweets on a nicely-branded, blog-like page. When you send out a tweet via Twylah, the program automatically appends a bit.ly link to [...]
Lowering the Barrier to Video in Your Social Media
August 10, 2010 – 1:18 pm
It’s a no-brainer that including media brings life to any campaign. This is especially true in the hyperactive world of social media, where a constant barrage of posts vies for the attention of potential fans and followers. Of course, when it comes to attention-grabbing, a picture is (perhaps literally) worth a thousand words. And a [...]
Should Your Business Be on Buzz?
February 25, 2010 – 2:17 pm
Just when you thought you had your social media game plan (you do have one, right?) all nice and set, Buzz happens. It’s like the NFL suddenly announces a new team halfway through your fantasy league season. What is Buzz? In brief, it is a Google-developed social web platform that is tightly integrated with other [...]
Three No-Brainers that Are No-Shows on Facebook Pages for Internet Marketing
June 3, 2009 – 1:16 pm
As a Facebook user for several years now I’ve become pretty numb to the hysteria that greets each new major change of the user interface. I suppose all the “1,000,000 Strong Against the New Facebook” groups gave people a cause to live for for a while. I usually try to assume the best about a [...]
Using Google Analytics to Track Social Networks
May 8, 2009 – 8:34 am
Ran Nir at econsultancy.com has posted a great, easy-to-follow tutorial on how to track links to your site (or your clients’ sites) from social media sites. For professional, proven results with your social media campaigns, check out Virante.
