February 17, 2012 – 7:36 pm
Did you know you have a business card you hand out every day on Google+? Hover your mouse over any Google+ user’s name. You’ll see a little popover box with their avatar, their name, a link to add them to circles (or showing what circles you have them in already), and in most cases, a [...]
February 12, 2012 – 10:09 am
I was reading social media news posts in an iPad app I’ve used every day for the past year, when it suddenly struck me. What I was doing at that moment just two years ago I would have been doing with a search engine. The app is Zite. It spiders out through my social networks [...]
February 6, 2012 – 5:33 pm
I miss my ’67 VW Bug. Armed with my grease-stained copy of the classic How to Keep Your Volkswagen Alive: A Manual for the Compleat Idiot, I could fix anything on that car, with its lawnmower-simple engine. Your Google+ Business Page isn’t really much more complicated than those 1960′s VW engines, but without a good [...]
January 31, 2012 – 5:16 pm
Google may have the world’s largest search engine, but they can turn it on a dime! Earlier today Google’s new Search Plus Your World (SPYW) disappeared from my Chrome browser for several hours. It was back to what looked like “Google Classic.” After a browser restart a few minutes ago SPYW was back…but something had changed. [...]
January 26, 2012 – 11:04 am
It is a growing conception of the SEO world that getting links from highly relevant pages is no longer just valuable, but necessary in order to rank. I am by no means the only SEO to doubt the veracity of these claims (here is Michael Martinez and Julie Joyce on the issue in 2007), but despite their [...]
January 26, 2012 – 10:40 am
Google announced, via its Webmaster Central Blog, that it was making an update to the “Top Search Queries” data. Beginning today, Google Webmaster Tools Top Search Query report will take the average of a site’s top URL rankings for a query versus an average of all results for a site’s URLs on a given query. [...]
January 25, 2012 – 4:32 pm
We recommend that all of our clients adopt a multi-site strategy for rankings, as it increases the number of sites they can have ranking for any particular target keyword phrase. This multi-site strategy also helps mitigate some of the risks of search engine optimization. For competitive keywords, finding such domains can be a difficult task. However for long-tail terms [...]
January 24, 2012 – 8:23 am
I have a guest post on Neal Shaffer‘s Windmill Networking Blog, titled “The First 5 Things You Should Do with Your Google+ Business Page.” So you’ve followed the sage advice of savvy social media experts like Neal Schaffer, telling you why you need to have your business on Google+, and you’ve created a business page for your brand. [...]
January 23, 2012 – 11:44 am
By popular request, here are all our “how to” guides for using Google+ effectively, whether for business or personal use, in one convenient listing. How to Use Your Google+ Business Page: Your “Owner’s Manual” Complete Guide to Optimizing Your Google+ Brand Page (featured by Guy Kawasaki in his “Mega-list of how-to guides for Google+ brand pages” [...]
January 18, 2012 – 10:01 pm
Google+ keeps rolling out the innovative (and often fun!) new features. Now you can start a conversation around any Google+ search stream. Here’s how it works on a breaking news item (about the Costa Concordia, a luxury liner that ran aground off Italy): Now at the top of any Google+ search for posts from Google+, [...]
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