Moments ago, Google Instant search went live. If you don’t see it yet, it will roll out over the next few days. It appears to be a game changer. Google Instant gives you realtime organic (and paid) search results as you type in the search box at google.com. Here’s an animated demo (click on the [...]
Category Archives: google
Google: Agencies Must Provide More Transparency
August 16, 2010 – 8:48 am
Google‘s AdWords advertising division has announced that it will be tightening up reporting requirements for “partners” (i.e., third-party agencies that manage AdWords accounts for their clients) beginning February 2011. The new requirements will obligate agencies to report the number of clicks, impressions, and actual ad spend to their clients, in addition to whatever metrics the agency already [...]
Understanding New Adwords Modified Broad Match Keywords
August 2, 2010 – 7:29 am
On July 14, Google AdWords announced a global rollout of a new broad match keyword modifier feature. This new feature is supposed to create keywords with “greater reach than phrase match and more control than broad match.” Simply put, modified broad match keywords lets you make selected words within your broad match keyword phrase “sticky.” [...]
FriendFeed Is Your SEO Friend
July 28, 2010 – 12:53 pm
Just thought I’d pass along something I noticed since Caffeine (Google’s new search ranking algorithm) kicked in. I’m wondering if anyone else has seen this? The meat of what I’m going to share: feeding your site updates to FriendFeed may bring great (and fast!) SEO blessings. I have a personal blog (the League of Inveterate [...]
AdWords Peel & Stick Keywords: The Importance of Negative Sculpting
June 28, 2010 – 8:51 am
If you’ve spent any time doing pay-per-click advertising, you’re probably familiar with the technique known as “peel and stick,” popularized by AdWords guru Perry Marshall. If not (or if you need a refresher), read the blue paragraph below. If you feel you’re pretty “up” on peel and stick, skip the blue paragraph to get to [...]
How to Archive Conference Tweets Using Google Reader
March 8, 2010 – 9:17 am
Since its inception people have found many creative uses for Twitter, but to my mind one of the most useful has been as the collective, real-time public notebook for conferences and special events. Smart conference organizers establish and publicize a hash tag for conference tweets, enabling participants to converse about what’s happening and for non-attenders [...]
My New Social Web Flow: Buzz to Twitter to Facebook
February 22, 2010 – 2:18 pm
I’ve been an enthusiastic early adopter of Google Buzz since it appeared in my Gmail inbox the day after its unveiling. As a one time huge fan of Friendfeed, the interface was immediately familiar (though lacking in some of Friendfeeds best features). I’d often been frustrated by how awful Twitter is for carrying on any [...]
Top 5 Tips for Getting Started with Adwords
November 3, 2009 – 7:39 am
For those of us who have been immersed in the highly-complex world of Google’s AdWords for some time, it may be difficult to remember how overwhelming and confusing (and often irrational!) it seemed when we were starting out. It’s hard enough just to learn the mechanics of using the interface along with all the new [...]
