Though the social location field is crowded with a number of contenders, Foursquare seems to stand out in the crowd at the moment, particularly when it comes to connecting users with local businesses, building customer loyalty, and pitching offers to attract new customers. Therefore, if you own or manage a local business, it’s crucial for you [...]
Category Archives: internet marketing
Claim Your Facebook Place Now!
August 20, 2010 – 10:38 am
By now you must know that social media behemoth Facebook has thrown itself into the fast-growing location marketplace with its Places product. Places allows smart phone users (for now, just iPhone or phones with a mobile browser via touch.facebook.com) to “check in” at businesses and other locations and share their location with their friends on Facebook. If [...]
Google: Agencies Must Provide More Transparency
August 16, 2010 – 8:48 am
Google‘s AdWords advertising division has announced that it will be tightening up reporting requirements for “partners” (i.e., third-party agencies that manage AdWords accounts for their clients) beginning February 2011. The new requirements will obligate agencies to report the number of clicks, impressions, and actual ad spend to their clients, in addition to whatever metrics the agency already [...]
Twylah Turns Your Twitter into a Blog
August 12, 2010 – 1:50 pm
Twylah may be the best yet online upgrade to the default twitter.com interface, particularly if you’re desiring to build interactivity with your account and the brand it represents. Twylah automatically collects all your tweets on a nicely-branded, blog-like page. When you send out a tweet via Twylah, the program automatically appends a bit.ly link to [...]
Lowering the Barrier to Video in Your Social Media
August 10, 2010 – 1:18 pm
It’s a no-brainer that including media brings life to any campaign. This is especially true in the hyperactive world of social media, where a constant barrage of posts vies for the attention of potential fans and followers. Of course, when it comes to attention-grabbing, a picture is (perhaps literally) worth a thousand words. And a [...]
AdWords Peel & Stick Keywords: The Importance of Negative Sculpting
June 28, 2010 – 8:51 am
If you’ve spent any time doing pay-per-click advertising, you’re probably familiar with the technique known as “peel and stick,” popularized by AdWords guru Perry Marshall. If not (or if you need a refresher), read the blue paragraph below. If you feel you’re pretty “up” on peel and stick, skip the blue paragraph to get to [...]
Facebook Community Pages Suck
May 14, 2010 – 11:24 am
If you’re a Facebook user, you were recently forced to either allow Facebook to turn all the keywords in your profile’s Info tab into active connections to “Community Pages” or have them removed. Entirely removed. No middle ground. That sucked. But it wasn’t even half the suck. I had reluctantly said yes to community pages, [...]
New Facebook Share Via a Boon for Marketers
January 20, 2010 – 8:35 am
I’ve written before about several areas where Facebook’s Pages feature falls short of its potential value to marketers because of missing or limited features. Among the most egregious of these “fails” was the lack of any equivalent of Twitter’s retweet, which automatically gives an attribution back to the source of the content being shared. Until [...]
Why Do Paid Search Advertising?
January 18, 2010 – 7:47 am
If you’re a beginner at Internet advertising, or just someone who knows “I ought to be promoting my site…”, Search Engine Land offers Five Most Frequently Asked Questions About Paid Search. It’s a concise article that explains some of those acronyms tossed around so easily (SEO, PPC, etc.), and then gets down to why anyone [...]
Top 5 Tips for Getting Started with Adwords
November 3, 2009 – 7:39 am
For those of us who have been immersed in the highly-complex world of Google’s AdWords for some time, it may be difficult to remember how overwhelming and confusing (and often irrational!) it seemed when we were starting out. It’s hard enough just to learn the mechanics of using the interface along with all the new [...]
