Moments ago, Google Instant search went live. If you don’t see it yet, it will roll out over the next few days. It appears to be a game changer. Google Instant gives you realtime organic (and paid) search results as you type in the search box at google.com. Here’s an animated demo (click on the [...]
Category Archives: keywords
Twylah Turns Your Twitter into a Blog
August 12, 2010 – 1:50 pm
Twylah may be the best yet online upgrade to the default twitter.com interface, particularly if you’re desiring to build interactivity with your account and the brand it represents. Twylah automatically collects all your tweets on a nicely-branded, blog-like page. When you send out a tweet via Twylah, the program automatically appends a bit.ly link to [...]
Understanding New Adwords Modified Broad Match Keywords
August 2, 2010 – 7:29 am
On July 14, Google AdWords announced a global rollout of a new broad match keyword modifier feature. This new feature is supposed to create keywords with “greater reach than phrase match and more control than broad match.” Simply put, modified broad match keywords lets you make selected words within your broad match keyword phrase “sticky.” [...]
FriendFeed Is Your SEO Friend
July 28, 2010 – 12:53 pm
Just thought I’d pass along something I noticed since Caffeine (Google’s new search ranking algorithm) kicked in. I’m wondering if anyone else has seen this? The meat of what I’m going to share: feeding your site updates to FriendFeed may bring great (and fast!) SEO blessings. I have a personal blog (the League of Inveterate [...]
AdWords Peel & Stick Keywords: The Importance of Negative Sculpting
June 28, 2010 – 8:51 am
If you’ve spent any time doing pay-per-click advertising, you’re probably familiar with the technique known as “peel and stick,” popularized by AdWords guru Perry Marshall. If not (or if you need a refresher), read the blue paragraph below. If you feel you’re pretty “up” on peel and stick, skip the blue paragraph to get to [...]
Facebook Community Pages Suck
May 14, 2010 – 11:24 am
If you’re a Facebook user, you were recently forced to either allow Facebook to turn all the keywords in your profile’s Info tab into active connections to “Community Pages” or have them removed. Entirely removed. No middle ground. That sucked. But it wasn’t even half the suck. I had reluctantly said yes to community pages, [...]
Top 5 Tips for Getting Started with Adwords
November 3, 2009 – 7:39 am
For those of us who have been immersed in the highly-complex world of Google’s AdWords for some time, it may be difficult to remember how overwhelming and confusing (and often irrational!) it seemed when we were starting out. It’s hard enough just to learn the mechanics of using the interface along with all the new [...]
KGen Firefox Extension Shows Pages’ Potential Keywords
November 2, 2009 – 9:37 am
KGen is an extension for Firefox web browsers that displays the strongest keywords on a particular web page. Words on the page repeated more than once are ranked by “weight” (a user-tunable algorithm based on html tags and page placement), number of repetitions on the page, and “position” (which appears to be how far down [...]
AdWords Quality Score: Don’t Just Look at the Number
October 29, 2009 – 6:52 am
If you’ve got some experience managing cost-per-click (Google’s term for pay-per-click) advertising using Google AdWords, you surely by now realize the high importance of optimizing for Quality Score. Either that, or you enjoy throwing away your or your clients’ money. According to Google, Quality Score (QS) is “the basis for measuring the quality and relevance [...]
