Google‘s AdWords advertising division has announced that it will be tightening up reporting requirements for “partners” (i.e., third-party agencies that manage AdWords accounts for their clients) beginning February 2011. The new requirements will obligate agencies to report the number of clicks, impressions, and actual ad spend to their clients, in addition to whatever metrics the agency already [...]
Category Archives: metrics
AdWords Quality Score: Don’t Just Look at the Number
October 29, 2009 – 6:52 am
If you’ve got some experience managing cost-per-click (Google’s term for pay-per-click) advertising using Google AdWords, you surely by now realize the high importance of optimizing for Quality Score. Either that, or you enjoy throwing away your or your clients’ money. According to Google, Quality Score (QS) is “the basis for measuring the quality and relevance [...]
Social Media Marketing: Where are the Measurables?
May 6, 2009 – 6:51 am
(From clickz.com In its simplest form, SEO (define) is a three-step process: break down crawling barriers to help the engines efficiently index a Web site; craft keyword-targeted content that appeals to search engines and visitors alike; and, most critical, practice link-building for targeted terms and phrases. Social media optimization, on the other hand, is primarily [...]
On Click Pixel Tracking
May 5, 2009 – 6:40 am
(From theGoogleCache.com One of the most common methods of tracking conversions and visits is through “Pixel Tracking”. Essentially, a single pixel image is included on a page that, when triggered, gives the user some form of cookie or results in his/her her browser IP / user-agent / etc. stored in a tracking database somewhere. Well, [...]
