Jessica at PPC Hero makes an excellent point in her recent post “Never Odd or Even: PPC Ad Text Testing Made Easy.” It’s a factor in split testing AdWords text ads that I’d overlooked, and perhaps you have also: To make a valid test, you need to try to keep keywords and landing pages as consistent as [...]
Category Archives: optimization
FriendFeed Is Your SEO Friend
July 28, 2010 – 12:53 pm
Just thought I’d pass along something I noticed since Caffeine (Google’s new search ranking algorithm) kicked in. I’m wondering if anyone else has seen this? The meat of what I’m going to share: feeding your site updates to FriendFeed may bring great (and fast!) SEO blessings. I have a personal blog (the League of Inveterate [...]
AdWords Peel & Stick Keywords: The Importance of Negative Sculpting
June 28, 2010 – 8:51 am
If you’ve spent any time doing pay-per-click advertising, you’re probably familiar with the technique known as “peel and stick,” popularized by AdWords guru Perry Marshall. If not (or if you need a refresher), read the blue paragraph below. If you feel you’re pretty “up” on peel and stick, skip the blue paragraph to get to [...]
AdWords Quality Score: Don’t Just Look at the Number
October 29, 2009 – 6:52 am
If you’ve got some experience managing cost-per-click (Google’s term for pay-per-click) advertising using Google AdWords, you surely by now realize the high importance of optimizing for Quality Score. Either that, or you enjoy throwing away your or your clients’ money. According to Google, Quality Score (QS) is “the basis for measuring the quality and relevance [...]
