By now you must know that social media behemoth Facebook has thrown itself into the fast-growing location marketplace with its Places product. Places allows smart phone users (for now, just iPhone or phones with a mobile browser via touch.facebook.com) to “check in” at businesses and other locations and share their location with their friends on Facebook. If [...]
Category Archives: publicity
Lowering the Barrier to Video in Your Social Media
August 10, 2010 – 1:18 pm
It’s a no-brainer that including media brings life to any campaign. This is especially true in the hyperactive world of social media, where a constant barrage of posts vies for the attention of potential fans and followers. Of course, when it comes to attention-grabbing, a picture is (perhaps literally) worth a thousand words. And a [...]
New Facebook Share Via a Boon for Marketers
January 20, 2010 – 8:35 am
I’ve written before about several areas where Facebook’s Pages feature falls short of its potential value to marketers because of missing or limited features. Among the most egregious of these “fails” was the lack of any equivalent of Twitter’s retweet, which automatically gives an attribution back to the source of the content being shared. Until [...]
Update on SEC’s Bad Call
August 20, 2009 – 6:21 am
RE: My post yesterday “The SEC Makes One Hell of a Bad Call“ The New York Times reports today that the SEC has clarified their rule. Turns out they weren’t really after Joe Bleachersitter sending his blurry phone cam picture of pinpoint-sized outfielders to his Facebook page. The real targets of their rule, they say, [...]
The SEC Makes One Hell of a Bad Call
August 19, 2009 – 6:05 am
College sports’ Southeastern Conference (SEC) has probably had to overrule a few bad calls by umpires in its day. This week it was forced to overrule one of its own calls. The conference had actually proclaimed a ban on any and all social media postings about its games by fans at the games. This meant [...]
