If you’ve spent any time doing pay-per-click advertising, you’re probably familiar with the technique known as “peel and stick,” popularized by AdWords guru Perry Marshall. If not (or if you need a refresher), read the blue paragraph below. If you feel you’re pretty “up” on peel and stick, skip the blue paragraph to get to [...]
Category Archives: quality score
Top 5 Tips for Getting Started with Adwords
November 3, 2009 – 7:39 am
For those of us who have been immersed in the highly-complex world of Google’s AdWords for some time, it may be difficult to remember how overwhelming and confusing (and often irrational!) it seemed when we were starting out. It’s hard enough just to learn the mechanics of using the interface along with all the new [...]
AdWords Quality Score: Don’t Just Look at the Number
October 29, 2009 – 6:52 am
If you’ve got some experience managing cost-per-click (Google’s term for pay-per-click) advertising using Google AdWords, you surely by now realize the high importance of optimizing for Quality Score. Either that, or you enjoy throwing away your or your clients’ money. According to Google, Quality Score (QS) is “the basis for measuring the quality and relevance [...]
