February 20, 2012 – 11:24 am
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Will Teens be Turning to Google+ Instead of Facebook? Remembering Peter Lynch‘s classic advice to “invest in what you know,” a father notices that his teen daughter and her [...]
February 12, 2012 – 10:09 am
I was reading social media news posts in an iPad app I’ve used every day for the past year, when it suddenly struck me. What I was doing at that moment just two years ago I would have been doing with a search engine. The app is Zite. It spiders out through my social networks [...]
February 11, 2012 – 5:44 pm
It’s like Reddit for inbound marketing. Inbound.org is the brainchild of Rand Fishkin of SEOMoz and Dharmesh Shah of Hubspot. It’s objective is to present the best and most current online content on all aspects of inbound marketing. Inbound.org is entirely dependent on user contributions and user curation. It uses a Reddit-like system of upvoting to surface [...]
January 31, 2012 – 5:16 pm
Google may have the world’s largest search engine, but they can turn it on a dime! Earlier today Google’s new Search Plus Your World (SPYW) disappeared from my Chrome browser for several hours. It was back to what looked like “Google Classic.” After a browser restart a few minutes ago SPYW was back…but something had changed. [...]
January 26, 2012 – 11:04 am
It is a growing conception of the SEO world that getting links from highly relevant pages is no longer just valuable, but necessary in order to rank. I am by no means the only SEO to doubt the veracity of these claims (here is Michael Martinez and Julie Joyce on the issue in 2007), but despite their [...]
January 26, 2012 – 10:40 am
Google announced, via its Webmaster Central Blog, that it was making an update to the “Top Search Queries” data. Beginning today, Google Webmaster Tools Top Search Query report will take the average of a site’s top URL rankings for a query versus an average of all results for a site’s URLs on a given query. [...]
January 25, 2012 – 4:32 pm
We recommend that all of our clients adopt a multi-site strategy for rankings, as it increases the number of sites they can have ranking for any particular target keyword phrase. This multi-site strategy also helps mitigate some of the risks of search engine optimization. For competitive keywords, finding such domains can be a difficult task. However for long-tail terms [...]
January 13, 2012 – 5:52 pm
There’s a great deal of hooplah online right now about the new Google “Search plus Your World” implementation that adds personalized search (with Google+ content front-and-center) as the default view for most searcher’s SERPs. Almost all of the focus has (naturally) been on the heavy Google+ presence in the new personal search. But what many [...]
January 11, 2012 – 3:13 pm
On January 10, 2012, Google began to roll out its new “Search plus Your World,* which subdivides your search results into personalized results and non-personalized results. The personalized results side now shows a ramped-up “social search,” pulling in more material relevant to you as based on your social relationships (as defined by your Google+ profile). [...]
January 11, 2012 – 9:49 am
The web has changed the world in so many ways, but few are more awesome than the fact that now anyone can be a “published” author. Search engines like Google made it possible that people might actually find your content. Then social media came along, opening up yet another way for even the “smallest” of [...]
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