By now you must know that social media behemoth Facebook has thrown itself into the fast-growing location marketplace with its Places product. Places allows smart phone users (for now, just iPhone or phones with a mobile browser via touch.facebook.com) to “check in” at businesses and other locations and share their location with their friends on Facebook. If [...]
Category Archives: social web marketing
Twylah Turns Your Twitter into a Blog
August 12, 2010 – 1:50 pm
Twylah may be the best yet online upgrade to the default twitter.com interface, particularly if you’re desiring to build interactivity with your account and the brand it represents. Twylah automatically collects all your tweets on a nicely-branded, blog-like page. When you send out a tweet via Twylah, the program automatically appends a bit.ly link to [...]
Lowering the Barrier to Video in Your Social Media
August 10, 2010 – 1:18 pm
It’s a no-brainer that including media brings life to any campaign. This is especially true in the hyperactive world of social media, where a constant barrage of posts vies for the attention of potential fans and followers. Of course, when it comes to attention-grabbing, a picture is (perhaps literally) worth a thousand words. And a [...]
Facebook Community Pages Suck
May 14, 2010 – 11:24 am
If you’re a Facebook user, you were recently forced to either allow Facebook to turn all the keywords in your profile’s Info tab into active connections to “Community Pages” or have them removed. Entirely removed. No middle ground. That sucked. But it wasn’t even half the suck. I had reluctantly said yes to community pages, [...]
Should Your Business Be on Buzz?
February 25, 2010 – 2:17 pm
Just when you thought you had your social media game plan (you do have one, right?) all nice and set, Buzz happens. It’s like the NFL suddenly announces a new team halfway through your fantasy league season. What is Buzz? In brief, it is a Google-developed social web platform that is tightly integrated with other [...]
New Facebook Share Via a Boon for Marketers
January 20, 2010 – 8:35 am
I’ve written before about several areas where Facebook’s Pages feature falls short of its potential value to marketers because of missing or limited features. Among the most egregious of these “fails” was the lack of any equivalent of Twitter’s retweet, which automatically gives an attribution back to the source of the content being shared. Until [...]
Google’s Sidewiki: The Only Thing to Fear Is…Not Much?
September 28, 2009 – 7:29 am
Proving once again that it is the Santa Claus of the Internet, Google last week announced yet another free toy: Google Sidewiki. Sidewiki is an addition to the Google Toolbar (so far only for Firefox and Internet Explorer) that allows anyone to leave comments and links on any web page anywhere on the Internet. The [...]
Free Isn’t Always Best
July 10, 2009 – 9:32 am
Tested two ads for a client recently. One offered a stay at a resort for $19.95. The other offered it for free. $19.95 was the convincing winner. Go figure. Lesson learned: Don’t assume that giving something away will attract more people than selling it at a good deal OR People generally believe TANSTAAFL (There Ain’t [...]
When Auto-Tweeting Fails
July 6, 2009 – 6:18 am
I’m a huge fan of the Tour de France; love to know what’s happening over there as it’s happening. Downside of “over there” though is that most of the happening happens while I’m at work “over here.” So I was looking forward to this year’s race, sure that Twitter would come to my rescue. And [...]
Another Facebook Fail for Marketing
June 24, 2009 – 6:31 am
I have previously written about “Three No-Brainers that are No-Shows on Facebook Pages for Internet Marketing.” In that post I detailed some aspects of Facebook Pages that limit the feature’s utility for effective social web marketing. Mashable’s post “Facebook Needs Its Own Version of the Twitter Retweet” points out another area where Facebook lacks the [...]
