Category Archives: tools

Apture Makes Linking Easy and Interactive

Apture is a free* plugin for your blog or site that lets you buildĀ links to external sources with one click. More importantly, it allows visitors to view the content of those links without leaving your page, increasing reader time-on-site and enhancing visitor experience. To see Apture in action, hover your mouse over the icons that [...]

Twylah Turns Your Twitter into a Blog

Twylah may be the best yet online upgrade to the default twitter.com interface, particularly if you’re desiring to build interactivity with your account and the brand it represents. Twylah automatically collects all your tweets on a nicely-branded, blog-like page. When you send out a tweet via Twylah, the program automatically appends a bit.ly link to [...]

Lowering the Barrier to Video in Your Social Media

It’s a no-brainer that including media brings life to any campaign. This is especially true in the hyperactive world of social media, where a constant barrage of posts vies for the attention of potential fans and followers. Of course, when it comes to attention-grabbing, a picture is (perhaps literally) worth a thousand words. And a [...]

Two Sites Turn Facebook and Twitter Into Personalized News Clippers

Social web services like Facebook and Twitter present us with a daily avalanche of information, much of it in the form of links to outside sources. While much of it may be trash (as far as any individual reader might be concerned) there are often many jewels among the garbage. Jewels that can be easily [...]

How to Archive Conference Tweets Using Google Reader

Since its inception people have found many creative uses for Twitter, but to my mind one of the most useful has been as the collective, real-time public notebook for conferences and special events. Smart conference organizers establish and publicize a hash tag for conference tweets, enabling participants to converse about what’s happening and for non-attenders [...]

Is Your Ad Split Testing Valid?

Among the most rudimentary, yet important, regular optimization tasks you should be doing for your pay-per-click advertising account is ad split testing. It is a fact that, in most cases, no two ads for the same keyword(s) will perform the same. It’s not enough just to have good keywords; the ad text is what ultimately [...]

KGen Firefox Extension Shows Pages’ Potential Keywords

KGen is an extension for Firefox web browsers that displays the strongest keywords on a particular web page. Words on the page repeated more than once are ranked by “weight” (a user-tunable algorithm based on html tags and page placement), number of repetitions on the page, and “position” (which appears to be how far down [...]