Starting today (October 23) you should be seeing some important changes to your FB home page. You can now select between News Feed and Live Feed. Live Feed is what you’ve been used to seeing for the past year: Everything your friends are posting as it happens. News Feed is now a “best of” your [...]
Category Archives: Uncategorized
Marketers: Get Ready for Google Social Search
October 22, 2009 – 7:22 am
On October 21 Google announced at Web 2.0 Expo the coming-soon implementation of real-time Social Search incorporated into the regular search results page.Results will appear at the bottom of the results page and will be culled from the searcher’s own social networks, the ones listed on his/her Google Profile.Marketers who have been ignoring social web [...]
Tip: Use News Feed Groups to Filter Your Feed
October 1, 2009 – 1:37 pm
Overwhelmed by your News Feed? Too much to read? Facebook allows you to create groups of your friends so you can temporarily just see who you want to see in your News Feed. For example, you might create a group of “Relatives” or “College Buddies.” To make a new group:1. In the News Feed column, [...]
TrueTwit Pre-Validate’s Your Twitter Followers
September 30, 2009 – 6:36 am
If you’re trying to do marketing on Twitter the “hard but right” way (i.e., actively engaging with and listening to followers instead of just link spamming), one of the most pain-in-the-but burdens you take on is deciding who is worth following back. There was a time early in Twitter’s history when I used to auto-follow [...]
New Facebook feature a help to spreading your message…sort of
September 29, 2009 – 2:03 pm
I wrote a couple of months ago about some elements of fail in Facebook’s Pages feature from a marketing standpoint. A recent new feature at Facebook solves the main gripe in that post…sort of.
Facebook now allows users to “tag” other users or Pages by name in a wall post or status message. Similar to Twitter, [...]
In Which I Go Negative on AdWords (in a Good Way)
September 1, 2009 – 6:32 am
(Reading hint: If you’re already familiar with the value of negative keywords in PPC advertising, skip to my last paragraph for my new suggestion.)Your mother and your favorite motivational coach will both tell you: negativity is a bad thing. However, when it comes to pay-per-click advertising, going negative can be a very good thing.
I’m speaking, [...]
5 Reasons Why Facebook 3.0 for iPhone Is Better Than We Think
August 28, 2009 – 6:47 am
Facebook’s long-awaited total makeover of it’s extremely popular yet notoriously horrible iPhone app finally arrived in the app store yesterday. By all accounts I’ve seen, everyone’s thrilled with it. Finally, it just works. The new interface resets the bar for how a social media app for a smart phone should work. After staying up way [...]
Google Wants to Eliminate Keywords?
August 14, 2009 – 6:27 am
Google is contemplating eliminating keyword-based search and advertising results in favor of “just let Google decide who to connect with your ads.”
So reports Rebecca Lieb at clikz.com from Google AdWords’ team head Nick Fox’s keynote at the recent Search Engines Strategies meeting in San Jose. Fox imagines a world in which “seach ads just…happened. You [...]
Westward Ho! for Google Ads
August 13, 2009 – 6:16 am
We noticed yesterday a subtle change in the layout of Google search: the column of paid ads has been shifted into a fixed space, more to the left than they were before. Whereas previously the ads were aligned with the right edge of a fixed-width page, they now float with wherever you place the right [...]
Tr.im Trimmed Itself – But It "Got Better"
August 11, 2009 – 12:31 pm
URL shortening service tr.im wasn’t turned into a newt, but it did very suddenly make a self-enacted disappearance yesterday. Citing inability to come up with a revenue model (and inability to compete with the virtual monopoly granted bit.ly as Twitter’s default shortener), owners Nambu announced they were immediately shutting the service down.
But they “got better.”
Just [...]
