March 16, 2011 – 12:38 pm
Last night many Facebook users were surprised to see the familiar comment button disappear from beneath the textbox where comments are written under wall and news feed posts. They got a further surprise the first time they hit the enter button: instead of going to a new line (i.e., a carriage return), their comment posted. [...]
March 10, 2011 – 12:16 pm
LinkedIn is making a bold move to increase its value as the “go to” social network for doing business. As if its easy-to-build personal networks weren’t enough, LinkedIn’s new Signal feature puts your network’s updates front and center, and also gives you some powerful tools to put them to use. Here’s a quick overview: Your [...]
February 28, 2011 – 1:14 pm
If you are a web site owner who cares about having your content shared on Facebook, add a Facebook Like button to your site’s posts today. Because starting yesterday, Facebook completely changed the function of its Like button so that it now acts exactly like the Share button. To be clear, this is talking about [...]
October 23, 2009 – 11:36 am
Starting today (October 23) you should be seeing some important changes to your FB home page. You can now select between News Feed and Live Feed. Live Feed is what you’ve been used to seeing for the past year: Everything your friends are posting as it happens. News Feed is now a “best of” your [...]
October 22, 2009 – 7:22 am
On October 21 Google announced at Web 2.0 Expo the coming-soon implementation of real-time Social Search incorporated into the regular search results page.Results will appear at the bottom of the results page and will be culled from the searcher’s own social networks, the ones listed on his/her Google Profile.Marketers who have been ignoring social web [...]
October 1, 2009 – 1:37 pm
Overwhelmed by your News Feed? Too much to read? Facebook allows you to create groups of your friends so you can temporarily just see who you want to see in your News Feed. For example, you might create a group of “Relatives” or “College Buddies.” To make a new group:1. In the News Feed column, [...]
September 29, 2009 – 2:03 pm
I wrote a couple of months ago about some elements of fail in Facebook’s Pages feature from a marketing standpoint. A recent new feature at Facebook solves the main gripe in that post…sort of. Facebook now allows users to “tag” other users or Pages by name in a wall post or status message. Similar to [...]
September 1, 2009 – 6:32 am
(Reading hint: If you’re already familiar with the value of negative keywords in PPC advertising, skip to my last paragraph for my new suggestion.)Your mother and your favorite motivational coach will both tell you: negativity is a bad thing. However, when it comes to pay-per-click advertising, going negative can be a very good thing. I’m [...]
August 28, 2009 – 6:47 am
Facebook’s long-awaited total makeover of it’s extremely popular yet notoriously horrible iPhone app finally arrived in the app store yesterday. By all accounts I’ve seen, everyone’s thrilled with it. Finally, it just works. The new interface resets the bar for how a social media app for a smart phone should work. After staying up way [...]
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