August 14, 2009 – 6:27 am
Google is contemplating eliminating keyword-based search and advertising results in favor of “just let Google decide who to connect with your ads.” So reports Rebecca Lieb at clikz.com from Google AdWords’ team head Nick Fox’s keynote at the recent Search Engines Strategies meeting in San Jose. Fox imagines a world in which “seach ads just…happened. [...]
August 13, 2009 – 6:16 am
We noticed yesterday a subtle change in the layout of Google search: the column of paid ads has been shifted into a fixed space, more to the left than they were before. Whereas previously the ads were aligned with the right edge of a fixed-width page, they now float with wherever you place the right [...]
August 11, 2009 – 12:31 pm
URL shortening service tr.im wasn’t turned into a newt, but it did very suddenly make a self-enacted disappearance yesterday. Citing inability to come up with a revenue model (and inability to compete with the virtual monopoly granted bit.ly as Twitter’s default shortener), owners Nambu announced they were immediately shutting the service down. But they “got [...]
Two stories came across my FriendFeed feed back-to-back this morning: 1. Compete: Facebook US Traffic Nearing Google, Yahoo – http://www.techcrunch.com/2009/06/09/compete-facebook-us-traffic-nearing-google-yahoo/ (via http://ff.im/3Lnxo) 2. Study shows only 10% of Twitter users tweets – Cnet Asia – http://asia.cnet.com/blogs/infochat/post.htm?id=63011357&scid=rvhm_ms (via http://ff.im/3Lnxh) So when will we have some accurate assessments of exactly how much traffic is being driven by [...]
“You get what you pay for” is usually a pretty good dictum to follow. But the Internet often negates that truism. Certainly one of the most startling aspects of 21st century life, if you stop to think about it, is the amount of free resources available on the web. So it amused me yesterday when [...]
AdBlock Plus, provider of the leading browser plugin for blocking display ads on web sites, has announced in a blog post today that they are considering introducing an option that would be a modified form of a ad-blocking meta tag first proposed on Virante, Inc.’s blog, TheGoogleCache. Read about this development here. Virante is an innovative, [...]
[From seomoz.org] The FTC (Federal Trade Commission) has some rules about online marketing that may surprise you – they certainly surprised me. Recently, SEOmoz’s own Sarah Bird was interviewed by Eric Enge on a wide variety of contract and legal topics. As I was proudly browsing through the piece, I was especially curious about what [...]
From searchenginewatch.com – Buying into SEO is a difficult process. Without at least a basic understanding of SEO, it’s really tough to tell the difference between someone who knows their stuff and someone who talks a great game without backing it up with results. Many companies looking for SEO help — even those with a [...]
Virante is a leading interactive marketing agency that assists high potential start-ups and established Fortune 1000 organizations launch brands and build sales on the web. Its focus is in designing and launching integrated search marketing, CPC, email, blogging, and online advertising campaigns as a catalyst to the web positioning efforts of high potential new brands [...]
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