February 20, 2012 – 11:24 am
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Will Teens be Turning to Google+ Instead of Facebook? Remembering Peter Lynch‘s classic advice to “invest in what you know,” a father notices that his teen daughter and her [...]
January 26, 2012 – 10:40 am
Google announced, via its Webmaster Central Blog, that it was making an update to the “Top Search Queries” data. Beginning today, Google Webmaster Tools Top Search Query report will take the average of a site’s top URL rankings for a query versus an average of all results for a site’s URLs on a given query. [...]
November 17, 2011 – 2:39 pm
Social sharing facilitator ShareThis today announced a new service to be fully unveiled early in 2012: Social Quality Index (SQI). According to the company blog, ShareThis SQI will provide a quantifiable index of the social effectiveness of individual content pieces on a publisher’s site. They are calling the new metric “transformative,” and they just might be [...]
November 12, 2011 – 2:32 pm
One of the many interesting features Google has added to Google+ in recent weeks is Ripples. If you’re not familiar, Ripples allows you to play a timeline that shows you the spread of a viral post across Google+. You access it by clicking the little down arrow to the right of a post. Aside from [...]
October 21, 2011 – 2:05 pm
I had the pleasure of being invited (again!) to a Transportation Marketing and Sales Association event. I met some wonderful people, and hopefully imparted some wisdom regarding the importance of search engine marketing, popular search engine marketing strategies, and some of the expectations you should have for your SEM provider. I’ve embedded a [...]
October 19, 2011 – 8:29 am
Google officially announced that over the next few weeks, it will begin encrypting search queries and results for signed-in users. This change will increase privacy and security for all signed-in users. However, for us web analysts (and Google Analytics users), this change will provide us with less data within our keyword reports. For signed-in users, the [...]
October 12, 2011 – 9:54 am
Google has handed a graduation diploma from Google Labs to its Page Speed Online tool, which is now “in the wild” as they say. Find it at https://developers.google.com/pagespeed/. It’s home page couldn’t be more simple: just enter your site’s URL and click “Analyze.” Once inside, Google Page Speed Online offers a number of suggestions for [...]
By Mark Traphagen
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Also posted in Free SEO Tools, Google, Paid Search
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Tagged analytics, cpc, google, google page speed tool, google webmaster tools, optimization, paid search, quality score, seo, tools
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October 3, 2011 – 9:18 pm
Now you can see how your campaigns stack up against competitors in your same verticals with a new feature added to the Opportunities tab in the AdWords interface. To use it, click “Analyze Competition” on the Opportunities tab. You can choose to compare your account to others in your categories by way of four metrics: [...]
September 27, 2011 – 10:26 am
Last week I wrote about “What Facebook’s New News Feed Means For Your Marketing Efforts.” I wrote that I believed the new News Feed, with its non-chronological, algorithmically-ranked, Top News and Recent Stories (as well as the Twitter-like real time Ticker) would make it more challenging than ever to get your stories (Facebook’s new term [...]
September 15, 2011 – 7:40 pm
Facebook has been adding a flurry of new features recently (many obviously in response to the challenge of Google+). Most of them have been so big that some smaller but important additions may have slipped by unnoticed. One that Page admins will appreciate is a new “View all shares” link attached to posts on your [...]
By Mark Traphagen
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Also posted in Facebook, Social Media
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Tagged brand advocates, brand relationships, branding, facebook, facebook share, facebook sharing, internet marketing, social media, social media marketing, social media tracking, social web marketing
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