Comments for Virante Orange Juice http://www.virante.com/blog the Juice on PPC & Social Web Marketing Wed, 08 Sep 2010 21:00:41 -0600 hourly 1 http://wordpress.org/?v=3.0.1 Comment on How Will Google Instant Affect AdWords Paid Search? by Mark Traphagen http://www.virante.com/blog/2010/09/08/how-will-google-instant-affect-adwords-paid-search/comment-page-1/#comment-97 Mark Traphagen Wed, 08 Sep 2010 21:00:41 +0000 http://www.virante.com/blog/?p=158#comment-97 @Sakis Thanks for the link. I've updated the post with the official information about how impressions are now counted. @Gary unqualified click throughs on broader terms are definitely among our chief concerns. We will be keeping an eagle eye on all our accounts in the coming days. @Sakis Thanks for the link. I’ve updated the post with the official information about how impressions are now counted.

@Gary unqualified click throughs on broader terms are definitely among our chief concerns. We will be keeping an eagle eye on all our accounts in the coming days.

]]> Comment on How Will Google Instant Affect AdWords Paid Search? by Gary Ashton http://www.virante.com/blog/2010/09/08/how-will-google-instant-affect-adwords-paid-search/comment-page-1/#comment-96 Gary Ashton Wed, 08 Sep 2010 19:31:24 +0000 http://www.virante.com/blog/?p=158#comment-96 Seems to me that the more dominant the website is it's particular field the more this new search helps them. Nashville Real Estate as a search seems to only get the correct results when you get to "Nashville Rea" prior to that its restaurants and Nashville itself. I can see how this may also distract the user to go off on somewhat related search results but overall I think the feedback will be positive for the public....but the number of unqualified click throughs on the ad's surely will increase. Gary :) Seems to me that the more dominant the website is it’s particular field the more this new search helps them.

Nashville Real Estate as a search seems to only get the correct results when you get to “Nashville Rea” prior to that its restaurants and Nashville itself.

I can see how this may also distract the user to go off on somewhat related search results but overall I think the feedback will be positive for the public….but the number of unqualified click throughs on the ad’s surely will increase.

Gary :)

]]> Comment on How Will Google Instant Affect AdWords Paid Search? by Sakis http://www.virante.com/blog/2010/09/08/how-will-google-instant-affect-adwords-paid-search/comment-page-1/#comment-95 Sakis Wed, 08 Sep 2010 18:42:34 +0000 http://www.virante.com/blog/?p=158#comment-95 Interesting post. Google's official article about Google Instant and AdWords is here: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=187309 Interesting post.

Google’s official article about Google Instant and AdWords is here:

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=187309

]]> Comment on Google: Agencies Must Provide More Transparency by BradS http://www.virante.com/blog/2010/08/16/google-agencies-must-provide-more-transparency/comment-page-1/#comment-86 BradS Mon, 16 Aug 2010 15:55:55 +0000 http://www.virante.com/blog/?p=142#comment-86 My issue is with non adword PPC clicks not showing up in GA. Does anyone else have this problem. For example, Yahoo reports that I had 22 clicks, GA says 5. Who's lying here? My issue is with non adword PPC clicks not showing up in GA. Does anyone else have this problem. For example, Yahoo reports that I had 22 clicks, GA says 5. Who’s lying here?

]]> Comment on My New Social Web Flow: Buzz to Twitter to Facebook by mbt tataga http://www.virante.com/blog/2010/02/22/my-new-social-web-flow-buzz-to-twitter-to-facebook/comment-page-1/#comment-69 mbt tataga Sun, 11 Jul 2010 12:34:16 +0000 http://www.virante.com/blog/?p=63#comment-69 This is the third time I came to your blog, I like your blog very much, hope your more good posts. This is the third time I came to your blog, I like your blog very much, hope your more good posts.

]]> Comment on Facebook Community Pages Suck by Chris (from L.C.) http://www.virante.com/blog/2010/05/14/facebook-community-pages-suck/comment-page-1/#comment-62 Chris (from L.C.) Wed, 19 May 2010 16:53:21 +0000 http://www.virante.com/blog/?p=106#comment-62 MySpace:Facebook::Yahoo/Ask/MSN:Google MySpace:Facebook::Yahoo/Ask/MSN:Google

]]> Comment on Facebook Community Pages Suck by Mark Traphagen http://www.virante.com/blog/2010/05/14/facebook-community-pages-suck/comment-page-1/#comment-61 Mark Traphagen Wed, 19 May 2010 16:24:40 +0000 http://www.virante.com/blog/?p=106#comment-61 I think your first point about turning the Facebook Community Page lemons into prospecting lemonade is excellent. In fact...I'm going to put it right to use! But on the invincibility of Facebook? First of all, I wouldn't draw a one-to-one analogy between social media and search engine markets. I think social media is far more volatile. One word: MySpace I think your first point about turning the Facebook Community Page lemons into prospecting lemonade is excellent. In fact…I’m going to put it right to use!

But on the invincibility of Facebook? First of all, I wouldn’t draw a one-to-one analogy between social media and search engine markets. I think social media is far more volatile. One word: MySpace

]]> Comment on Facebook Community Pages Suck by Chris (from L.C.) http://www.virante.com/blog/2010/05/14/facebook-community-pages-suck/comment-page-1/#comment-60 Chris (from L.C.) Wed, 19 May 2010 15:17:21 +0000 http://www.virante.com/blog/?p=106#comment-60 It's growing pains. Everyone experiences it at some point. The smart ones will see this as an opportunity to seek out the now captive audience and invite them to their official page. Before this, you wouldn't really have been able to seek out every iteration of your brand/band/hobby/etc...at least, not with any efficiency. Now, it's a simple matter of doing a search to see all of the Communities that were auto-created. You could then begin friending those people, since they're a SUPER targeted audience for your niche. Re: Diaspora: Just like Mahalo/Bing/Yahoo/$searchengine has realistically threatened to take over Google in the search engine market? Everyone has tried to outdo Facebook, and no one has the capital, the social/cultural saturation, or the knowledge to do such any time soon. How many people quit Twitter completely for Buzz? Buzz was a great idea by Google, but if even THEY couldn't unseat something like Twitter, what chance does anyone, anywhere, have at unseating Facebook? It’s growing pains. Everyone experiences it at some point. The smart ones will see this as an opportunity to seek out the now captive audience and invite them to their official page. Before this, you wouldn’t really have been able to seek out every iteration of your brand/band/hobby/etc…at least, not with any efficiency. Now, it’s a simple matter of doing a search to see all of the Communities that were auto-created. You could then begin friending those people, since they’re a SUPER targeted audience for your niche.

Re: Diaspora:
Just like Mahalo/Bing/Yahoo/$searchengine has realistically threatened to take over Google in the search engine market?

Everyone has tried to outdo Facebook, and no one has the capital, the social/cultural saturation, or the knowledge to do such any time soon.

How many people quit Twitter completely for Buzz? Buzz was a great idea by Google, but if even THEY couldn’t unseat something like Twitter, what chance does anyone, anywhere, have at unseating Facebook?

]]> Comment on Facebook Community Pages Suck by Mark Traphagen http://www.virante.com/blog/2010/05/14/facebook-community-pages-suck/comment-page-1/#comment-59 Mark Traphagen Wed, 19 May 2010 13:58:59 +0000 http://www.virante.com/blog/?p=106#comment-59 Chris, I agree that eventually Facebook will probably do something with the Community Pages, but in the meantime they have created a horrible, confusing, infuriating mess. And from the viewpoint of anyone who is on Facebook for marketing or promotion, it is particularly infuriating. Unless and until my brand's community pages get connected to the "official" pages I created, they are helpful neither to users nor brand owners. And as another blog pointed out, this is yet another instance of Facebook solving a perceived problem by adding more complexity where creating simplicity was needed. Originally we just had Groups, and those worked fine for most people, but sucked for brand promoters as they lacked a lot of needed branding and connecting tools. So instead of upgrading Groups, Facebook threw Pages at us. Promoters rejoiced, but the average user was more confused then ever. When do I form a group, and when do I form a Fan Page? Some users were left very angry and frustrated when they innocently started a Fan Page for a band or movie or brand or whatever (after all, who better to start a fan page than a fan?), only to have it suddenly shut down by Facebook because they weren't an official rep of the brand, tossing away tons of hard work to build content and a fan base. As for Diaspora, I have no more way of knowing than you whether they will be the Facebook killer. I'm not putting my money on them, but I'd love to see them succeed. I wouldn't count them out; web successes have typically broken the conventional wisdom and come from strange places. I am, though, more confident than you that there will be a viable Facebook competitor within the next two years. Just like the great empires of world history, social web giants rise and inevitably fall (just a lot faster). Facebook has suffered a major crack in its armor and I think has become vulnerable. Entrepreneurs smell blood and someone will capitalize on the present outrage with FB. Chris, I agree that eventually Facebook will probably do something with the Community Pages, but in the meantime they have created a horrible, confusing, infuriating mess. And from the viewpoint of anyone who is on Facebook for marketing or promotion, it is particularly infuriating. Unless and until my brand’s community pages get connected to the “official” pages I created, they are helpful neither to users nor brand owners.

And as another blog pointed out, this is yet another instance of Facebook solving a perceived problem by adding more complexity where creating simplicity was needed. Originally we just had Groups, and those worked fine for most people, but sucked for brand promoters as they lacked a lot of needed branding and connecting tools. So instead of upgrading Groups, Facebook threw Pages at us. Promoters rejoiced, but the average user was more confused then ever. When do I form a group, and when do I form a Fan Page? Some users were left very angry and frustrated when they innocently started a Fan Page for a band or movie or brand or whatever (after all, who better to start a fan page than a fan?), only to have it suddenly shut down by Facebook because they weren’t an official rep of the brand, tossing away tons of hard work to build content and a fan base.

As for Diaspora, I have no more way of knowing than you whether they will be the Facebook killer. I’m not putting my money on them, but I’d love to see them succeed. I wouldn’t count them out; web successes have typically broken the conventional wisdom and come from strange places. I am, though, more confident than you that there will be a viable Facebook competitor within the next two years. Just like the great empires of world history, social web giants rise and inevitably fall (just a lot faster). Facebook has suffered a major crack in its armor and I think has become vulnerable. Entrepreneurs smell blood and someone will capitalize on the present outrage with FB.

]]> Comment on Facebook Community Pages Suck by Chris (from L.C.) http://www.virante.com/blog/2010/05/14/facebook-community-pages-suck/comment-page-1/#comment-58 Chris (from L.C.) Wed, 19 May 2010 04:19:10 +0000 http://www.virante.com/blog/?p=106#comment-58 The thing is, we still don't know what Facebook is going to do in relation to the Social Graph "likes", existing Fan Pages, and these new "Community Pages". I think they're still figuring it out as they go, but, eventually, it'll be tied together in one cohesive ecosystem. Diaspora is set up to fail in a big, public, and expensive way. They've yet to release the first line of code, and every tinfoil-wearing dingleberry on earth is piling all of their privacy-loving hopes on them to dethrone the WalMart of social media sites. It would be a bad time to be in their shoes. 1. $170K~ isn't enough to build an infrastructure, or hire the team of rockstar developers, UI people, sysadmins, etc., to even get this thing into a late alpha. 2. Up-front, it'll require at least a little technical knowledge for an end-user to set up. They're planning a Wordpress-like hosted AFTER they open their source code. Go ahead and try to convince Mom and Dad they need to get a hosting account to switch from Facebook. Let me know how that goes! 3. Why does it now take a team of 4 guys and $170K to do what one Mark Zuckerberg did years ago? Why wouldn't they simply build what they could afford to (bootstrapping), and show the world a proof-of-concept working model? They could demand millions at that point, and someone WOULD buy it. Long story short, Facebook isn't going anywhere. People will trickle back, because there simply isn't (and won't be in the foreseeable future) a viable alternative. The thing is, we still don’t know what Facebook is going to do in relation to the Social Graph “likes”, existing Fan Pages, and these new “Community Pages”. I think they’re still figuring it out as they go, but, eventually, it’ll be tied together in one cohesive ecosystem.

Diaspora is set up to fail in a big, public, and expensive way. They’ve yet to release the first line of code, and every tinfoil-wearing dingleberry on earth is piling all of their privacy-loving hopes on them to dethrone the WalMart of social media sites. It would be a bad time to be in their shoes.

1. $170K~ isn’t enough to build an infrastructure, or hire the team of rockstar developers, UI people, sysadmins, etc., to even get this thing into a late alpha.

2. Up-front, it’ll require at least a little technical knowledge for an end-user to set up. They’re planning a WordPress-like hosted AFTER they open their source code. Go ahead and try to convince Mom and Dad they need to get a hosting account to switch from Facebook. Let me know how that goes!

3. Why does it now take a team of 4 guys and $170K to do what one Mark Zuckerberg did years ago? Why wouldn’t they simply build what they could afford to (bootstrapping), and show the world a proof-of-concept working model? They could demand millions at that point, and someone WOULD buy it.

Long story short, Facebook isn’t going anywhere. People will trickle back, because there simply isn’t (and won’t be in the foreseeable future) a viable alternative.

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