January 26, 2012 – 10:40 am
Google announced, via its Webmaster Central Blog, that it was making an update to the “Top Search Queries” data. Beginning today, Google Webmaster Tools Top Search Query report will take the average of a site’s top URL rankings for a query versus an average of all results for a site’s URLs on a given query. [...]
November 17, 2011 – 2:39 pm
Social sharing facilitator ShareThis today announced a new service to be fully unveiled early in 2012: Social Quality Index (SQI). According to the company blog, ShareThis SQI will provide a quantifiable index of the social effectiveness of individual content pieces on a publisher’s site. They are calling the new metric “transformative,” and they just might be [...]
October 19, 2011 – 8:29 am
Google officially announced that over the next few weeks, it will begin encrypting search queries and results for signed-in users. This change will increase privacy and security for all signed-in users. However, for us web analysts (and Google Analytics users), this change will provide us with less data within our keyword reports. For signed-in users, the [...]
October 12, 2011 – 9:54 am
Google has handed a graduation diploma from Google Labs to its Page Speed Online tool, which is now “in the wild” as they say. Find it at https://developers.google.com/pagespeed/. It’s home page couldn’t be more simple: just enter your site’s URL and click “Analyze.” Once inside, Google Page Speed Online offers a number of suggestions for [...]
By Mark Traphagen
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Posted in Analytics, Free SEO Tools, Google, Paid Search
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Also tagged cpc, google, google page speed tool, google webmaster tools, optimization, paid search, quality score, seo, tools
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October 3, 2011 – 9:18 pm
Now you can see how your campaigns stack up against competitors in your same verticals with a new feature added to the Opportunities tab in the AdWords interface. To use it, click “Analyze Competition” on the Opportunities tab. You can choose to compare your account to others in your categories by way of four metrics: [...]
August 22, 2011 – 2:43 pm
Last week, the Google Analytics Team announced it was modifying how they track sessions. This change will not affect your historical data, rather, it will affect only data going forward. Based on its research, the Google Analytics Team expects that most users will see less than a 1% change in the number of visits. So [...]
Whether trying to make decisions about account optimization or trying to generate accurate reports for clients, one of the most frustrating and disconcerting anomalies occurs in comparing conversion results between Google AdWords and Analytics. In both number of conversions and revenue generated from those conversions there are often broad discrepancies between the two. Most often, [...]
As you may have noticed by now, if you are logged in to Google while searching using Google, +1 icons now appear not only by every organic search result, but also next to each paid search ad. What does a click on +1 next to one of your ads do? In brief: +1 is associated [...]
Almost overnight it’s everywhere on the web. It’s the Google +1 button, and if you’re an SEO-conscious webmaster and/or site owner, you’ve already got it on yours. It’s already abundantly clear that Google has big plans for this little button and its effect on search engine rankings and ads, so it would be folly to [...]
You have probably already bought into the idea that social media matters to your business. If you haven’t you may just be living under a rock. For those of you who aren’t still living in the stone age and would like to gain a better understanding of how social interaction is having an impact on [...]
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