January 26, 2012 – 10:40 am
Google announced, via its Webmaster Central Blog, that it was making an update to the “Top Search Queries” data. Beginning today, Google Webmaster Tools Top Search Query report will take the average of a site’s top URL rankings for a query versus an average of all results for a site’s URLs on a given query. [...]
October 19, 2011 – 8:29 am
Google officially announced that over the next few weeks, it will begin encrypting search queries and results for signed-in users. This change will increase privacy and security for all signed-in users. However, for us web analysts (and Google Analytics users), this change will provide us with less data within our keyword reports. For signed-in users, the [...]
You have probably already bought into the idea that social media matters to your business. If you haven’t you may just be living under a rock. For those of you who aren’t still living in the stone age and would like to gain a better understanding of how social interaction is having an impact on [...]
I had this post all set out in my mind, and then I read “Why Google Has the Hammer to Make Businesses Use Google Plus” by Jay Baer, and realized he said all I was going to say and so much more. Here’s one of many killer quotes from this must-read post: Here’s the scenario [...]
By Mark Traphagen
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Posted in Facebook, Google, Social Media
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Also tagged facebook, google, google plus, google+ for brands, google+ for business, internet marketing, seo, social media, social web marketing
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January 17, 2011 – 2:03 pm
This is part of a series on the new Analytics AdWords Traffic Reports. We’re looking at insights provided by the new AdWords section under Traffic Sources in Google Analytics that go beyond what you can see if you only look at reports within the AdWords interface itself. Today we’ll look at Placement Reports. Assuming you’ve [...]
January 10, 2011 – 9:34 am
This is the second of a multi-part series. We’re looking at insights the new AdWords section under Traffic Sources in Google Analytics that go beyond what you can see if you only look at reports within the AdWords interface itself. Today we’ll look at two similar reports: Campaigns and Keywords. If you’re running eCommerce campaigns [...]
January 6, 2011 – 9:17 am
For the Google AdWords advertiser hungry for more data about ad clickers and their behavior, Google Analytics offers many levels of richness unavailable in the AdWords reports by themselves. If you use AdWords but have never drilled down into Analytics, you are missing all kinds of data that could help you much more effectively target your intended [...]
September 2, 2009 – 8:05 am
If you’ve been using Google’s AdWords and/or Analytics products for any length of time, you must be aware that the numbers don’t always add up. In fact, they don’t add up at a sometimes alarming frequency. That is to say, the reported numbers either don’t match up to what you know must be reality, or [...]
Ran Nir at econsultancy.com has posted a great, easy-to-follow tutorial on how to track links to your site (or your clients’ sites) from social media sites. For professional, proven results with your social media campaigns, check out Virante.
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