February 12, 2012 – 10:09 am
I was reading social media news posts in an iPad app I’ve used every day for the past year, when it suddenly struck me. What I was doing at that moment just two years ago I would have been doing with a search engine. The app is Zite. It spiders out through my social networks [...]
January 26, 2012 – 11:04 am
It is a growing conception of the SEO world that getting links from highly relevant pages is no longer just valuable, but necessary in order to rank. I am by no means the only SEO to doubt the veracity of these claims (here is Michael Martinez and Julie Joyce on the issue in 2007), but despite their [...]
January 26, 2012 – 10:40 am
Google announced, via its Webmaster Central Blog, that it was making an update to the “Top Search Queries” data. Beginning today, Google Webmaster Tools Top Search Query report will take the average of a site’s top URL rankings for a query versus an average of all results for a site’s URLs on a given query. [...]
November 11, 2011 – 11:04 am
Yesterday Virante’s CTO Russ Jones (Twitter: @rjonesx) spoke at PubCon in Las Vegas on the topic “Low Risk, High Reward Link Development.” Virante Director of Customer Relations Jacob Bobhall (Twitter: @jakebohall) live tweeted the talk. The following is an aggregation of his tweets (with hashtags & a few other references removed): SEO Misconception: paid links are [...]
October 21, 2011 – 2:05 pm
I had the pleasure of being invited (again!) to a Transportation Marketing and Sales Association event. I met some wonderful people, and hopefully imparted some wisdom regarding the importance of search engine marketing, popular search engine marketing strategies, and some of the expectations you should have for your SEM provider. I’ve embedded a [...]
October 12, 2011 – 9:54 am
Google has handed a graduation diploma from Google Labs to its Page Speed Online tool, which is now “in the wild” as they say. Find it at https://developers.google.com/pagespeed/. It’s home page couldn’t be more simple: just enter your site’s URL and click “Analyze.” Once inside, Google Page Speed Online offers a number of suggestions for [...]
By Mark Traphagen
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Posted in Analytics, Free SEO Tools, Google, Paid Search
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Also tagged analytics, cpc, google, google page speed tool, google webmaster tools, optimization, paid search, quality score, tools
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As you may have noticed by now, if you are logged in to Google while searching using Google, +1 icons now appear not only by every organic search result, but also next to each paid search ad. What does a click on +1 next to one of your ads do? In brief: +1 is associated [...]
If you are a web content generator and want your content to be seen, you should make sure that every place you publish is linked on your Google Profile. Why? Because of this little line in Google’s official explanation of its social search function: “The content you share and publish publicly online may appear in [...]
A jam-packed bar late into a Thursday night in downtown Raleigh? What could it be but the second Raleigh SEO Meetup, this time sponsored by Virante Inc., a Triangle Region full spectrum Internet marketing agency. SEO’s and those interested in SEO and related topics gathered last night at Isaac Hunter’s Oak City Tavern in the [...]
John J. Barton, the creator of Firebug, announced he is going to work developing the next generation of web dev tools for Google. In my opinion, Firebug is the best web development tool available in a browser today and has been one of the most invaluable tools for me. It allows a user to quickly [...]
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