Case Study
Customer:
This client provided a wide variety of products and home health equipment to consumers, such as hi-tech supplementation, books and educational material, health programs, personal consulting, and more.
Challenge:
To take a small, little known brick-and-mortar chiropractic and natural healing office into being a product-based ecommerce nutraceutical company, grab market share, increase top-line and bottom-line revenue numbers in a competitive industry in the midst of a number of firmly entrenched, nationally known companies that possessed larger marketing and advertising budgets.
Solution:
Virante created two web sites--a product web site, informational website and redesigned the company website. This redesign had the simultaneous goals of ensuring both superior onsite usability and search engine friendliness. The redesign incorporated new graphics, freshly developed copy and newly developed site navigation. Virante ran a parallel marketing campaign consisting of search engine optimization and an affiliate campaign, generating buzz, market awareness and name recognition. Virante was able to obtain top rankings in the search engines for highly competitive terms that significantly increased online sales of the company's leading product. As the business grew, additional web sites and product lines were launched with Virante as the lead design and marketing agency.
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