> Analysis

Analytics

You can get a lot of information about your website’s visitors –who they are, where they come from, how they found you, and what browser they’re using. The massive amounts of data that come from tracking your users can be overwhelming and you may not know how to use or evaluate it. Virante will gather the statistics for you as well as create a report and analysis of what we find so that you can make better, educated decisions.

Competitive Intelligence

Competitive Intelligence, business intelligence that focuses on the competition of your company, is one of the most cost-effective ways to evaluate how your company stacks up – it allows you to see what the competition is doing and how you can do it better. More and more business leaders look for Competitive Intelligence data online, and find themselves wasting hours trying to find the right information.  Who better to hire to search the web then a web marketing firm!  Virante knows the ways to get to the information you need faster.

E-Commerce Compatibility

Shopping carts form the core of an eCommerce website, so when a shopping cart isn’t appropriate for the nature of a business or doesn’t work with a web marketing plan, serious problems can occur. Virante can help fix it. How well does your shopping cart do? Does it connect to a database? Should it? Can it support an affiliate network? Virante can give suggestions as to how to fix and/or alter your current shopping cart to meet these and other needs of your site.

Keyword Discovery

Trying to figure out what keywords to bid for and which ones to integrate into your website can be a bit of a daunting task. You want to choose keywords that are appropriate for your site, but at the same time won’t cost you an arm and a leg in paid search costs. Additionally, you don’t want to choose so general of terms that the competition in search engines is so high it will take years to achieve any type of ranking. Virante uses industry-leading tools and methods to help you determine which keywords are the right ones.

Marketing Plan

You already know what strategy you want to use for marketing your website, but you’re now stuck trying to figure out your plan of attack. Let Virante help you save the time and energy you’ll waste figuring out the details. Instead, our experienced and knowledgeable team will come up with an appropriate, customized plan that matches your marketing strategy. We’ll give you all the steps you’ll need to take, as well as suggestions on how to take them.

Search Engine Optimization

If you’ve tried to optimize your website to achieve higher search engine rankings but aren’t seeing the results, let Virante help. Our staff, with years of SEO experience, will evaluate your current methods (or lack thereof) and tell you what’s working and what’s not. Additionally, you’ll get not just our analysis but also our suggestions on how to fix all the things we found that were wrong or needed to improve rankings.

Usability

One of the hot topics in the web design and development world is usability – that is whether or not your site meets the numerous usability guidelines set forth by the World Wide Web Consortium, among others. Virante will examine your website against the most common and most important usability guidelines. You’ll get a detailed list of all of the usability strengths and weaknesses of your site, including what you should do differently in order to meet the standards of the industry.