Web Marketing
Virante specializes in Web Marketing, or the promotion of your website through a variety of means.
Affiliate Marketing allows other customers or companies to promote your product for free; all you do is pay them a small fee or percentage of every sale they send your way. It’s a win-win situation for everyone involved! Establishing and creating a solid affiliate network takes hard work, but Virante can help. We’ll evaluate all your options for the structure of the actual network, and then once you’ve decided, we can even build and manage the network for you. It means less work for your employees and increased sales opportunities.
Does your business have clearance items? Want to sell your products on EBay, but don't have the time or know-how to do it? Virante will help - we'll establish your auctions, manage the sales, and make you money without you ever having to login to your account (if you don't want to, that is). Virante can manage an entire EBay store or supplemental auctions to what you already sell on your own website. Let us design a custom auction or clearance package that meets your needs.
Distributing content from your own website to multiple websites through a process known as content syndication increases the exposure of your company and provides proof of your company’s expertise in an area. Sharing content with multiple news or information websites provides those other websites with free content while you achieve recognition and links back, increasing your exposure and sales. Virante can manage and maintain the submission of your content to multiple content syndication networks, saving you the time and energy of doing it yourself.
Email marketing is the digital version of direct marketing. It can be used to enhance relationships with existing customers, promote a new product, or to attract new customers. Virante does not support spamming, but instead opt-in email marketing, where the individual recipient signs up to receive a email newsletters, email updates, or just to be added to the mailing list of the company. Let Virante help you establish or build your legitimate email marketing campaign.
The nature of the web is to allow each eBusiness to have a truly global reach. Whether you've had customers from other countries in the past, Virante can evaluate various international opportunities for your business. We can translate and localize your website to each country being targeted and determine the best additional web marketing channels to use to reach potential customers in those countries.
Paid search results are a guaranteed way to increase your traffic, as long as you’re willing to pay for it. Virante will work within your marketing budget to choose keywords that won’t break the bank but that will attract the right customers that have a genuine interest in what you sell. Don’t waste your time or money bidding on the wrong keywords or at the wrong amount. Let Virante create a Paid Search campaign that works for you.
If you don’t know what bloggers, consumers, the media, and competitors say about you online, you can’t respond effectively and quickly when negative press occurs. Virante’s staff will monitor all the press about your organization from the major information sources. Additionally, if you do receive negative press from a site or sites, our active communication specialists will work with you to determine the best response strategy that protects your brand.
Effective search engine optimization requires extensive SEO industry experience. You need to ensure your pages are indexed and visible to the search engines. Then you need to know what the search engines consider when they rank pages and how you can increase your rankings over time. The Virante staff knows SEO and what it takes to get improved search rankings on Google, Yahoo, MSN and other search engines. We can evaluate your existing site and implement changes.
Ever wanted to get your products listed on something like Froogle, but don’t know how? Or are your products listed, but they’re listed last? We can help with both problems. Shopping feed sites apply similar principles to search engines when they rank products, so by applying the same methods we use in Search Engine Optimization to your Shopping Feeds, Virante can improve the rankings of your products in whatever shopping feed resource, like Froogle, you want.
Social media marketing seeks to take advantage of existing social networks (like message boards or online communities) to increase brand and/or product awareness, simply through word of mouth. This form of marketing works well because it gives relevant information to people who would genuinely want or need your product, but it can be distracting and time consuming for internal staff. Virante can perform this effectively to increase the traffic to your site.
If you’ve gotten complaints from visitors (or employees!) that your website isn’t easy to navigate or that they’re unable to find what they want, chances are high that you need to improve your site’s usability. Maybe customers like your site but just aren't buying like you would expect. Virante will evaluate your site to see where it needs improvements, and then develop an implementation plan. When the changes are made, you’ll have more visitors thanking you; thanks you'll see in increased sales and customer satisfaction ratings.
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