Paid Search

Virante Cost Per Click Certifications

All of Virante's CPC managers are Google AdWords Certified. Not only is Google the largest search engine in the world, but their pay-per-click service, AdWords, is one of the largest paid search services available. Virante's unique partnership with Google allows us to provide more advanced support to our clients.

All of Virante's CPC managers are Certified Yahoo! Ambassadors including certifications for the new Panama interface. Yahoo! Search Marketing offers an exclusive route to paid search advertising on the popular Yahoo! search engine, as well as providing useful tools from the former Overture company. Virante's partnership means we can optimize your search engine marketing campaign for the Yahoo! Search Marketing system.

Cost Per Click Listing Placement
Creation and optimization of your CPC and PPC search engine campaigns. Includes ad creation and listing enhancement.

Cost Per Click Fraud Monitoring
Approximately 30% of CPC clicks are fraudulent and a waste of your money. Have us install and monitor leading click-fraud monitoring software and log analysis tools. We'll even contact Google and Yahoo for you and only keep a percentage of what we recover.

CPM Advertising Placement & Campaign Management
As a partner of Tribal Fusion, Claria, and Advertising.com, we have reach into an extensive inventory of CPM and CPA impression inventory. We'll meet with you to determine campaign goals, provide creative (as desired), launch the effort, track the results, and adjust the campaigns based on your goals. If you want one partner to manage your $100,000+ annual online ad spend, we're the people for you.

Cost Per Click Management Package

Keyword Analysis

Determination of the best keywords to utilize for sponsored listing advertising
Creation of extensive keyword list for targeting qualified customers of your products and/or services

Ad Copy Creation

Creation of action based verbiage to induce click-through of qualified search users

Destination URL optimization

Use of specific pages from your site to bring the potential consumer directly to what they are looking to buy.

Constant monitoring

Daily monitoring of click and impression trends for each of the keywords utilized in the campaign.

Daily editing of bids

Designed to maintain optimal placement in sponsored search results based on principles of search page usage and company budget guidelines.

Main stream CPC systems which we are familiar with

Google – AdWords
Yahoo! – Search Marketing
MSN – AdCenter
ASK – Sponsored

Click Fraud Monitoring

Use of click fraud monitoring software to protect your marketing investment against fraud.