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Recent Industry Awards 2023
- Clutch Awards: "Top Company - Digital Marketing, CRO, Inbound" Winners
- Web Excellence Awards "Best SEO Campaign" Winner
- Global Agency Awards "Best PPC Campaign" Winner
- People's Choice Awards "Best Digital Marketing Agency" Winner
- Communicator Awards "Paid Advertising Campaign" Winner
Modern Day SEO: The Intersection of Search Engine and User Experience Optimization
One thing remains constant in digital marketing: the constant desire to rank higher on search engine results pages (SERPs). However, search engine optimization (SEO) has transformed dramatically in recent years, and gone are the days of simply stuffing keywords into...
Atomizing Atomic Habits: The Third Law of Behavior Change
Atomizing Atomic Habits: The Third Law of Behavior Change In our previous post in this series, we reviewed Clear’s second law of behavior change: Make It Attractive, and all of the chapters that go over its characteristics. In this post we have now reached the 3rd law...
What Happens if TikTok Gets Banned?
Almost everyone online has heard about TikTok. This short-form video social media platform took the social media world by storm, particularly during COVID-19, and has since grown exponentially. TikTok is one of the fastest-growing social media platforms with over a...
10 Common Conversion Killers and How to Fix Them: A CRO Checklist for Marketing Managers
Achieving high conversion rates is important to business success, making conversion rate optimization (CRO) an essential element of any marketing strategy. Most websites, however, have a number of challenges that can interfere with their conversion performance,...
Streamlining Online Marketing with AI
ChatGPT, Gemini (formerly Bard), and many other machine-learning applications are being used as chatbots, virtual assistants, or to answer questions on your college exam, but how are marketers using these kinds of tools, and to what end can they be used to amplify and...
The Impact of AI on Content Creation
The Impact of AI on Content Creation The digital world is abuzz with the rise of Artificial Intelligence (AI), and its impact is felt across various industries, including content creation. AI-powered tools are capable of generating website content in various formats,...
The Influence of AI on Social Media
The Influence of AI on Social Media Artificial Intelligence (AI) plays a significant and evolving role in social media. It has been influencing how platforms operate, how users interact with content, and how businesses use these platforms for marketing and customer...
How Consistency Plays a Role in Digital Marketing Success
In digital marketing, consistency is the bedrock of success. It plays a necessary role in shaping a brand's identity, fostering customer trust, and ensuring the success of marketing efforts. For digital marketing agencies, earning that trust from your clients comes...
Atomizing Atomic Habits: The Second Law of Behavior Change
Last time, we went over the three chapters that make up Clear’s first law of behavior change: Make It Obvious. Now, we shift our focus to Clear's second law of behavior change: Make It Attractive. This section of the book starts with Chapter 8: How to Make a Habit...
The Demise of 3rd Party Cookies (3PCs)
Google’s latest announcement that they will be deprecating third party cookies this year is a huge deal when it comes to online marketing. Google Chrome’s phasing out of 3PCs has already begun with 1% of Chrome users now blocking the much maligned cookies. Here are...
Navigating Success: Conversion Rate Optimization Trends for Small Businesses in 2024
The digital marketing landscape continues to evolve, and small businesses must stay agile and embrace emerging trends in order to thrive. Stepping into the new year, the 2024 Conversion Rate Optimization (CRO) trends gaining the most ground focus on building...
Decoding Customer Behavior: Behavioral Marketing
Digital marketing moves fast, understanding your audience is more than a nice thing to have, it's a strategic necessity. Here at Hive Digital we have witnessed firsthand how behavioral marketing analytics can revolutionize marketing strategies. In this blog piece...